Book Details

AI in Marketing, Sales and Service

AI in Marketing, Sales and Service

Alex Dogariu has over 10 years of experience in customer management, corporate strategy and disruptive technologies (e.g. artifcial intelligence, RPA, blockchain) in e-commerce, banking services and automotive OEMs. Alex began his career at Accenture, driving CRM and sales strategy innovations. He then moved on to be managing director at logicsale AG, revolutionizing e-commerce through dynamic repricing. In 2015, he joined Mercedes-Benz Consulting, leading the customer management strategy and innovation department. He was recently awarded twice the 1st place in the Best of Consulting competition hosted by WirtschaftsWoche in the categories Digitization as well as Sales and Marketing.

Author: Peter Gentsch

Pages: 280

Issue By: Blue Stone Publication

Published: 2 years ago

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