Book Details

Principles of marketing

Principles of marketing


These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today’s marketers have added a host of new-age tools for engaging consumers, building brands and creating customer value and relationships. In these digital times, sweeping advances in the ‘Internet of Things’ – from social and mobile media, connected digital devices and the new consumer empowerment to ‘big data’ and new marketing analytics – have profoundly affected both marketers and the consumers they serve.

Author: Pearson

Pages: 719

Issue By: Blue Stone Publication

Published: 10 months ago

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