Book Details

Digital Marketing A Practical Approach 3rd Ed

Digital Marketing A Practical Approach 3rd Ed

This is a book on digital marketing – it is not a book on marketing per se. To get the best from this book the reader should be aware of – though not necessarily an expert in – common marketing theories, strategies and tactics. To spend time explaining aspects of marketing – segmentation, for example – within this book would be to diminish the focus on its titular subject area. The content is, therefore, driven by digital marketing applications rather than elements of traditional marketing – though naturally there is some commonality.

Author: Alan Charlesworth

Pages: 353

Issue By: Blue Stone Publication

Published: 2 years ago

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