In the second collection of The Best Digital Marketing Campaigns in the World,
Damian Ryan presents an international showcase of the most successful digital
marketing campaigns in recent history.
Full of behind-the-scenes insights into campaign strategy, implementation
and results, it explores how businesses and agencies, large and small, have
harnessed social media, blogs, video, e-mail, mobile and search to boost their
brand and engage with consumers. Covering a wide range of world-class,
award-winning campaigns including Red Bull and Stratos, Peugeot: Let Your
Body Drive, and Students Beans’ Freshersfields.com, The Best Digital Marketing
Campaigns in the World II is an inspirational showcase of digital creativity.
Providing a fascinating snapshot of the digital landscape and a privileged insight
into some of the freshest, most creative thinking in the industry, this is a
must-read for everyone studying or working in marketing and advertising.