Understanding Digital Marketing 3rd Ed

In the second collection of The Best Digital Marketing Campaigns in the World, Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies, large and small, have harnessed social media, blogs, video, e-mail, mobile and search to boost their brand and engage with consumers. Covering a wide range of world-class, award-winning campaigns including Red Bull and Stratos, Peugeot: Let Your Body Drive, and Students Beans’ Freshersfields.com, The Best Digital Marketing Campaigns in the World II is an inspirational showcase of digital creativity. Providing a fascinating snapshot of the digital landscape and a privileged insight into some of the freshest, most creative thinking in the industry, this is a must-read for everyone studying or working in marketing and advertising.